Although Samsung announces better and higher-end Exynos every year, this does not seem to be the case. In addition to the Exynos that Samsung delivers to its high-end series every year, the South Korean company also ships some of its lower-end devices with its chip. The latest report reports that Samsung plans to increase the use of the Exynos chip on its lower-end devices.
Business Korea reports that Samsung plans to shift its focus now from developed markets to emerging markets, where more low-end devices are present. Part of that plan will be to increase the use of Exynos chips on devices of this type.
The latest example of this is the Samsung Galaxy A13, which was recently introduced in the North American market, with the Exynos chip. Namely, this phone comes in two versions – LTE and 5G. The LTE version is powered by the Exynos 850, while the 5G model is powered by MediaTek’s Dimensity 700 chip.
Samsung is sure to have high hopes for the Samsung Galaxy A13, given that its predecessor, the Samsung Galaxy A12, was the world’s best-selling smartphone in 2021. According to research company Omdia, Samsung shipped as many as 51.8 million copies of this phone worldwide last year.
However, the Samsung Galaxy A12 is powered by the MediaTek Helio P35 chip and it is believed that it was this phone that played a big role in MediaTek’s rise. But Samsung has apparently decided to use the popularity of the Galaxy A12 to introduce its successor with its own chip and hoping at least for the approximate success of the Galaxy A13, it has managed to deliver a significant number of phones with its Exynos chip.
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