Tuesday, April 16, 2024

Samsung is getting closer to Apple in the US market


2 min read

Early last year, there was significant demand for smartphones in the United States. However, the situation is somewhat different this year, and in the first quarter of this year, there was a decline in sales of smartphones compared to the first quarter of 2021.

Counterpoint Research reports on the number of phones sold in the first quarter of 2022 in the US market. Counterpoint Research bases its information on the Monthly Smartphone Channel Share Tracker data.

Jeff Fieldhack from Counterpoint reports that, although there has been a decline in sales, this should not be seen as a negative phenomenon, given that last year saw unusually high demand for smartphones.

As expected, the domestic company Apple dominated the US market in the first quarter of 2022. Thus, the giant from Cupertino had a market share of 47% in this period, while in second place was Samsung, with a market share of 28%.


However, Apple recorded a decline in sales compared to last year, when it had a market share of 54%, while Samsung recorded a higher market share than last year when it had a share of 25%. In essence, Samsung has narrowed the gap with Apple in the US.

Motorola also saw an increase in sales. This company now has 12% of the total sales market share, unlike last year, when that percentage was 6%.

In fourth place was TCL with 3%, followed by OnePlus and Google with shares of 2%.

The report states that Motorola, Google, TCL, and OnePlus recorded an increase in sales compared to last year, primarily thanks to LG, which left the smartphone market.

In the photo below, see the graph showing the share of companies in the US smartphone market in Q1 2021 and Q2 2022.

Apple Samsung Chart










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