Apple is introducing a new pricing system in the App Store. According to the latest documentation for developers, the number of price points for applications and other in-app transactions increases by almost 10 times, thus enabling a choice between as many as 900 options.
“These options also offer more flexibility, increasing gradually over different price ranges. For example, every 10 cents up to $10, every 50 cents between $10 and $50, and so on,” explains Apple.
This is a big step, since developers in the previous system could only raise prices by 99 cents ($0.99-per-step system). Furthermore, apps and in-app transactions can start at 29 cents, while the highest price a developer can charge is $10,000, with, of course, special permission from Apple.
Apple says that developers will be able to use “globally equalized pricing,” which follows the most common pricing conventions in each country or region. In other words, in countries where the standard of living is higher, applications can be more expensive, and where it is lower, cheaper.
“On May 9, 2023, pricing for existing apps and in-app transactions will be updated across all 175 App Store storefronts to take advantage of the new improved global pricing. Updated prices will be equated to your selected base country or region using publicly available exchange rate information from financial data providers,” Apple concludes.
