Figures reveal that HBO recorded a 13 million user growth last year, combined on HBO and HBO Max. Growth in the last quarter of 2021 was 3 million.
When all the numbers are taken into account, HBO currently has 76.8 million subscribers worldwide, which is still significantly less than the competition. Thus Netflix has 221.64 million users, while Disney Plus has 129.8 million.
It was recently revealed that Discovery and WarnerMedia (which owns HBO Max) will soon merge, which means merging the Discovery + and HBO Max platforms. Discovery CFO Gunnar Wiedenfels has confirmed that the two companies will soon be merged.
Streaming applications will also be merged, but before the final merging into one app, some apps will be merged, which will eventually all be incorporated into one. It is unclear which part of the new company will take ownership of the design of the new app, or how much it will cost, but it is certain that this will certainly contribute to an even greater number of HBO Max users.
HBO is running its HBO Max app and a shuffle button was recently introduced on the desktop app. The new button will allow users to randomly play an episode of a particular series.
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