On Earth Day, Twitter announced on its official blog that it would ban misleading ads that run counter to the scientific consensus on climate change.
“We believe that climate change denials should not be monetized on Twitter and that fake ads should not deter important talks on the climate crisis,” Twitter said, noting that their decisions to ban would be guided by “authoritative sources”, including the Intergovernmental Panel on Climate Change (IPCC).
The IPCC has published several significant reports on the climate crisis in recent months, in which it clearly describes what needs to be done to adapt to changes already taking place and how to avoid even more severe consequences in the future.
On #EarthDay2021, @Twitter is taking bigger, bolder steps to confront the global climate emergency. The science is clear – urgent action is needed now.
Today, we announced that we signed the Science-Based Targets pledge to reduce our greenhouse gas emissions by 2030.
— Ned Segal (@nedsegal) April 22, 2021
“We are aware that misinformation about climate change can undermine efforts to protect the planet. In the coming months, we will have more to share about our efforts to add a credible, authoritative context to the climate debates that are taking place on Twitter, ”the company concludes.
We remind you that a similar thing was done by Google in October last year, when they published revised rules for their ads and monetization of content, according to which ads will not run with content related to the denial of climate change.
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