Netflix is stepping up its efforts to combat the practice of sharing passwords between users.
The company has announced that it is starting testing new add-on options for users, which allow people to easily and securely share their passwords with people outside their household, but will have to pay a little more for it.
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“We’ve always made it easier for people living together to share their Netflix account, with features like separate profiles and multiple streams through our Standard and Premium plans. While they were very popular, they also created some confusion about when and how Netflix can As a result, accounts are shared between households, which affects our ability to invest in new TV content and movies for our members, “said the director of product innovation at Netflix.