Tuesday, April 16, 2024

iPhone as a subscription service

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Mark Gurman, the author of the Bloomberg report, mentioned that Apple is reportedly working on selling iPhones and iPads as part of a hardware subscription service and the service could arrive next year.

For example, a similar hardware subscription service that Apple offers is Apple Care+, which offers the option of paying for additional iPhone insurance on a monthly basis.

In recent years, Apple has made great efforts to promote its recurring services such as Apple News Plus, Apple Fitness Plus, Apple Music, Apple TV Plus, and Apple Arcade. This turned out to be a big source of income from which, it seems, Apple has no intention of stopping.

According to a Bloomberg report, the monthly fee would not simply be the price of the device divided by 12 or 24 months, but it would still be an undecided monthly cost, potentially with the option to upgrade to new hardware as soon as it comes out.

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It remains to be seen whether this idea will come true, but we have no doubt that Apple always has an ace up its sleeve that increases its revenue.

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