Meta continues to update Instagram and Instagram Reels with more features similar to TikTok. And as published in last week’s report on the work of the platform, features similar to those on TikTok (Instagram Reels) account for more than 20% of the time users spend on Instagram.
Now the company is testing a new feature that makes the home page almost identical to the one on TikTok – so it takes you directly to Instagram Reels, and the reason for this change is the desire to make videos the center of the platform.
According to TechCrunch, users testing this new type of app can still go back to that traditional look and access the lower navigation bar detection command. The only noticeable change seems to be the abolition of the story. There is no confirmation yet as to whether the story will disappear forever or only the location will be relocated.
Abolishing stories would not make much sense, as they have proven to be very successful, but as we said, everything is still in the testing phase and everything can still change.
As more and more platforms become more like global competitor TikTok, the demand for short-format video features will grow. The competition is heating up as Google has entered the race with its YouTube Shorts.
The company also mentioned last week that it plans to test ads on YouTube Shorts as it generates over 30 billion views every day. As TikTok has become enormously popular, these social media veterans want to get involved in the action and grab a piece of the pie.
Obviously, most social greats are left without real ideas that would help them surpass TikTok on the popularity scale, but that seems to be the reality we live in.