Gowalla co-founder and CEO Josh Williams is set to revive the once-popular social app at the SXSW music, technology, and arts festival, keeping the same name and concept as the original.
The decision is based on the belief that people using technology are looking for ways to connect personally, ie locally.
Williams cites the huge number of on-the-go, location-enabled, and user-friendly devices as an additional potential for success.
Download app here
The app basically uses the map as its primary interface. You can mark your current location on the map, and thus “collect” locations, and share it with selected contacts. You can also see the locations of your contacts.
In addition to the tagging itself, there is also a social component in the form of enabling commenting under the tagged locations of your contacts, whether it is the current location or a previous one.
Today my friends and I are beyond happy to introduce the new Gowalla. We believe the time is right once again for a social app to connect us with our REAL friends in the REAL world.
While you grab it, let me tell you why this means so much to me
👉 https://t.co/hO710wIYEM🧵1/x pic.twitter.com/Ya8dy3T7zx
— jw (@jw) March 10, 2023
