Deezer will merge with I2PO, led by Iris Knobloch, a former WarnerMedia official. Deezer was founded in 2007 in France, and his first attempt to go public was in 2015.
During that period, investors were skeptical when it comes to profitability in the music streaming segment, which is the period when Pandora recorded a loss of 86 million dollars in just one quarter.
However, in the meantime, very important music streaming services such as Spotify, Amazon Music, and Apple Music have started to grow. Currently, the market is dominated by:
- Spotify with a 31% share,
- followed by Apple Music (15%),
- Amazon Music (13%),
- Tencent (13%), and
- Youtube Music (8%).
According to elements from the new agreement, the service is expected to become profitable by 2025.
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