A recent feature in ChatGPT allows users to transform images into the distinctive style of Studio Ghibli, the renowned Japanese animation studio. This “Ghiblification” trend has captivated users but also sparked ethical and legal debates regarding AI’s use of copyrighted material.
The Rise of ‘Ghiblification’
Users are employing ChatGPT’s new capability to convert personal photos and popular memes into visuals reminiscent of Studio Ghibli’s iconic aesthetic. The feature’s ease of use and the charm of the resulting images have contributed to its rapid popularity.
Ethical and Legal Concerns
Despite the enthusiasm, “Ghiblification” has ignited debates about the ethical implications of AI tools trained on copyrighted works. Hayao Miyazaki, Studio Ghibli’s founder, has previously expressed strong disapproval of AI in creative processes. Legal experts question whether OpenAI, the creator of ChatGPT, obtained permission to use Studio Ghibli’s work for training its models. Unauthorized use of such material could pose legal challenges.
Industry Response
Artists and industry professionals have voiced concerns about AI’s potential impact on human creativity and livelihoods. Karla Ortiz, a prominent artist, criticized OpenAI for exploiting Studio Ghibli’s branding without consent, highlighting potential copyright issues. The White House’s use of a Ghibli-style image in a meme further fueled the controversy. Studio Ghibli has declined to comment on the matter.
This situation underscores the ongoing tension between technological innovation and intellectual property rights in the creative industry.
