Apple has just marked the end of one of the most important product lines in its history.
The company has stopped producing iPod touch, which will be available only while stocks last. Apple points out that the “spirit of the iPod” continues to live on in other products, including the iPhone, iPad and Apple Watch.
Apple’s move has been expected for some time, since the company last updated its iPod touch in 2019. At that time, only a faster processor was added, while the design has not changed significantly since 2012.
The first iPod was introduced in October 2001, at a time when the company was still heavily dependent on its computers and was not on stable feet. Apple has found a recipe for an easy-to-use MP3 player, and a great job has been done in the field of device advertising and marketing.
Undoubtedly, the iPod made Apple a consumer giant from the first months of its release, and the device immediately began to dominate the MP3 player market. During 2006, iPods accounted for 40 percent of the company’s total earnings.
The release of the iPhone has greatly contributed to the decline in the popularity of the iPod. People were looking for an “iPod phone”, which they got in 2007 when the first iPhone was introduced.
In the early 2010s, the iPod began to lose significant market share, so the iPod classic was discontinued in 2014, while the iPod nano and iPod shuffle were “retired” in 2017.
However, the legacy created by the iPod remains unchanged. It is a device that gave Apple a second chance in the market and laid the foundations for a modern era in which digital media services are present everywhere.